How to Create A Digital Web Marketing Strategy in 5 Simple Steps
Here are some of the steps to create a web marketing strategy that actually gets you results in 2022 and beyond.
- 1. Researching
- 2. Comlietitor analysis
- 3. Building audience
- 4. Creating a sales funnel
- 5. Measure, Manage and track results
Let’s now talk about each one of the above mentioned steps to successfully create a marketing strategy that works for almost any business in the world.
Step 1: Researching
Marketing research is the first step to marketing success. It doesn’t matter what industry you are in, you can build a long lasting business online that makes you profits by market research.
The #1 reason to do market research is it eliminates the risk of failure and gives you a better idea about what products or services you should be offering to your target audience in order to make more sales in the long run.
That being said, here are few ways to do market research to succeed.
Website research online (from domain availability to what type of blogging platform to go for)
Market entry strategy
Market exit strategy (in case if you want to exit your online business all of a sudden)
Product planning
Customer identification analysis (through online surveys)
SWOT analysis (strengths, weaknesses, opportunities and threats of your online business)
Above all, make sure to look at current customer needs so you can serve them better to build a profitable online business using it.
Step 2: Competitor analysis
Competitor analysis is all about studying your competitors and knowing their strengths and weaknesses so you can find more ways to outrank them in every aspect of it.
Competitor analysis should include the following things for better results.
SEO analysis to find out what keywords your competitors are using to generate more traffic, leads and sales to their online businesses
PPC (Pay per click) analysis to know what ad copies your competitors are using to generate leads from paid search
Quick note: You can easily perform detailed competitor analysis by using SEO tools like Semrush as it offers you all kinds of features to find out their strengths and weaknesses.
Step 3: Building audience
Before you start creating a website to find paying customers, you need to focus on one thing: building audience.
There are basically two simple ways you can make money by launching an online business.
Building audience
Finding ways to make money from that audience
If you’re ignoring to build audience, you’re making a huge mistake that’s going to cost you a lot in the long run. That being said, here are few ways you can build loyal audience around your online business.
Find out their demographics: Find out your target audience demographics such as their age, sex, yearly salary, location, career interests, geography and so on as it gives you a better idea about what products or services to offer them.
Analyse their interest: Find out where your target audience spend most of their time online, what keywords they use mostly, what sites do they visit and so on.
Know your audience intent: Find out your target audience actually intent. Are they looking for more information or are they going to purchase something online?
Know their priorities: Find out what gadget they are using to browse information online (PC, laptop or tablet), what browser and operating system are they using? You can find all such information using tools like Google analytics.
Step 4: Creating a sales funnel
A sales funnel is what helps you turn your website visitors into repeat customers. Your online business success mainly depends upon how good your sales funnel is.
So when creating a marketing strategy, make sure to spend quality time in coming up with a foolproof sales funnel that helps you make profits in the long run.
Any successful marketing sales funnel involves in the following most important elements.
Attract new audience
Engage with your audience
Capture their attention
Nurture your audience to turn them into leads
Convert your leads into sales
Measure your sales, leads to turn them into higher margin sales
Step 5: Measure, manage and track results
The final step in creating a profitable marketing strategy is to measure, manage and track all your marketing efforts.
Almost all of the marketing channels such as email, SEO, PPC, affiliate marketing allows you to easily track and measure your metrics such as clicks, how many people have bought from you, how many people have actually visited your site and so on easily.
Based on that metrics, you can test, measure new things and take your results to the next level.